EFS LLC WEBSITE REDESIGN
WORDPRESS, BEAVERBUILDER, USER ANALYSIS
OVERVIEW
EFS LLC primarily serves as a furniture design and manufacturing company, specializing in custom chairs marketed to schools, universities, and institutional clients. Because potential customers typically spend only a few seconds scanning a homepage before deciding whether to explore further, it was crucial to redesign the site for clarity, visual engagement, and concise communication.
My goal during this redesign was to modernize the interface while maintaining EFS LLC's straightforward professionalism.
KEY CHALLENGES
Their previous website is highly simplistic, featuring minute feedback interactions that shift slightly as users navigate through the pages. While functional, the original design lacked clear hierarchy and efficient navigation flow. Users could move from point A to point B, but often found it difficult to locate what they were looking for quickly.
GENERAL USERS
The recipe was shared with dozens. Through a collaborative effort with my classmates who were building sites from the same recipe set, we divided the work among our group to quickly finish the spreadsheet in an efficient manner. Each row contains the recipe title, subheading, description, category, an image folder reference, a hero thumbnail, and fields for up to 10 step-by-step images.
SLIGHT REBRANDING
I refreshed EFS LLC's brand identity while maintaining their professional tone. Working with the team, we enhanced their signature green and added a complementary gold accent to highlight calls-to-action and key details. These updates created a more contemporary, inviting feel that better connects with their audience.
Since EFS frequently works with schools and colleges, I added approachable animations that bring warmth and character without sacrificing professionalism. The result is a visual identity that balances trust, creativity, and recognition.
Rebranding Components:
Color Palette: Enhanced brand green with gold accents
Typography: Responsive heading hierarchy (H1–H3) optimized across devices
Animations: Child-friendly motion design for approachability
WIREFRAMES AND ALTERNATIVES
The wire framing phase went through several rounds of edits and feedback. Early on, it became clear that the client's vision was still somewhat undefined. They had ideas of what they liked but weren't entirely sure how to structure it.
Through these iterations, I provided multiple layout options and interaction ideas, testing different ways to showcase product categories and informational sections. Even when assumptions had to be made, these "errors" often led to unexpected but valuable solutions, helping the team recognize layout needs they hadn't considered before.
WORDPRESS CLEANUP
When I began development, the existing WordPress site was disorganized and overloaded with unnecessary files, duplicate images, and outdated plugins. To optimize performance, I removed unused assets, updated plugins, compressed large media files, and restructured folders for better organization.
I also guided the client through proper site maintenance practices, ensuring they understood how to manage and upload content without slowing down the server. Hundreds of redundant images were condensed, categorized, and placed in accessible directories to simplify their workflow and improve backend efficiency.
BEAVER BUILDER
EFS LLC was already using Beaver Builder, but the existing setup lacked a backup or base. To make the platform more intuitive for their team, I created a series of pre-built templates designed with responsive layouts, subtle animations, and mobile compatibility in mind.
The team was also not fully comfortable navigating Beaver Builder, so these template implementations served as easy to edit foundations they could duplicate or adjust without the risk of breaking the site.
KEY OUTCOMES
Modernized visual identity while preserving brand recognition
Improved site performance through WordPress optimization
Enhanced navigation and visual hierarchy for institutional buyers
Created reusable templates empowering the client team
Established sustainable maintenance practices for long-term success
FINAL SITE
The final site achieved a strong balance between simplicity and usability. Collaboration with the client was essential and we worked closely to ensure the final product reflected both their goals and the needs of their audience.
The redesigned site now loads faster, features an improved visual hierarchy, and communicates the brand's professionalism more clearly.
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